LAST UPDATED: November 8th, 2015
Collection of Information
1. Information You Provide to Us. Gun.Rodeo collects information that you provide directly to us. For example, we collect information when you register or update the details of your account, participate in identification badge programs such as StraightShooters™, post information in order to sell any good through the Gun.Rodeo Service, enroll in any third-party operated payment processing services offered in connection with the Gun.Rodeo Service, communicate with other users, provide reviews or other comments, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, Gun.Rodeo account password, telephone number, postal address including city, state and zip code, photographs, written descriptions of your posted events or goods, any reviews or comments you make using the Gun.Rodeo Service, all correspondence or communications with other users or with us conducted via the Gun.Rodeo Service, government-issued identification documents (such as a driver’s license), and any other information you choose to provide.
2. Information We Collect Automatically When You Use the Gun.Rodeo Service. When you access or use the Gun.Rodeo Service, we automatically collect information about you, including:
- 2.1. Log Information: We log information about your use of the Gun.Rodeo Service, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Gun.Rodeo Service.
- 2.2. Device Information: We collect information about the computer or mobile device you use to access the Gun.Rodeo Service, including the hardware model, operating system and version, unique device identifiers and mobile network information.
- 2.3. Location Information: If you consent to the collection of location information from your computer or mobile device, we may collect this information when you access or use the Gun.Rodeo Service, or when you otherwise consent to the collection of this information. We may also use your IP address to infer an approximate geographic location for your computer or device. For more details, please see “Your Information Choices” below.
- 2.4. Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that helps us to improve the Gun.Rodeo Service and your experience, see which areas and features of the Gun.Rodeo Service are popular and count visits. We may also collect information using web beacons (also known as “gifs,” “pixel tags” and “tracking pixels”). Web beacons are electronic images that may be used in the Gun.Rodeo Service or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. For more information about cookies, and how to disable them, please see “Your Information Choices” below.
3. Information from Third Parties. Gun.Rodeo may, from time to time, obtain information from other sources and combine that with information we collect through the Gun.Rodeo Service in order to enhance our ability to serve you, to tailor our content to you and to offer you opportunities to purchase products or services that we believe may be of interest to you. For example, if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site.
Use of Information.
4. General Uses. Gun.Rodeo uses information about you for various purposes, including to:
- 4.1. Enable you to access and use the Gun.Rodeo Service, to personalize the Gun.Rodeo Service, and to optimize the type of offers presented to you when you use the Gun.Rodeo Service;
- 4.2. Create and maintain a trusted and safer environment on the Gun.Rodeo Service, including through detection and prevention of fraud, unauthorized access, intrusion, and service interruption;
- 4.3. Conduct investigations and to respond to disputes between users, error resolution, and other similar customer support service;
- 4.4. Enable any identification programs we may institute and in which you elect to participate (e.g. StraightShooters™), such as verifying your identity and address, and conduct checks against various publicly available databases;
- 4.5. Operate, protect, improve and optimize the Gun.Rodeo Service, our business, and our users’ experience;
- 4.6. Perform analytics, conduct research, and monitor and analyze trends, usage and activities in connection with the Gun.Rodeo Service;
- 4.7. Communicate with you about products, services, offers, promotions, rewards, and events offered by Gun.Rodeo and others, and provide advertisements that match user profiles or interests, news and information we think will be of interest to you;
- 4.8. Send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you;
- 4.9. Comply with our legal obligations or requests from law enforcement agencies, resolve any disputes that we may have with any of our users, and enforce our agreements with third parties;
- 4.10. Link or combine with information we get from others to help understand your needs and provide you with better service;
- 4.11. Assist third-party payment processors with transaction processing, error, chargeback and disputed transaction resolution, and similar payment processing functions; and
- 4.12. Carry out any other purpose for which the information was collected.
Gun.Rodeo is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Gun.Rodeo Service or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.
Sharing of Information.
- 6.1. With the public on the Gun.Rodeo Service. The only information which is required to be shared with the public by the Gun.Rodeo Service is the username you provide during account creation. It is at your discretion what information you share beyond your username.
- 6.2. With vendors, consultants and other service providers who need access to such information to carry out work on our behalf (including without limitation with third-party service providers that may help us to detect inaccurate or fraudulent personal identification documents and related information);
- 6.3. In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
- 6.4. If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of Gun.Rodeo or others;
- 6.5. In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company;
- 6.6. Between and among Gun.Rodeo, and its current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
- 6.7. With your consent or at your direction, including if we notify you through the Gun.Rodeo Service that the information you provide will be shared in a particular manner and you provide such information.
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
7. Social Sharing Features. The Gun.Rodeo Service may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on the Gun.Rodeo Service with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide those features.
Advertising and Analytics Services Provided by Others
9. Gun.Rodeo takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
10. Account Information. You may update, correct or delete information about you at any time by logging in to your account. If you would like to cancel your Gun.Rodeo account entirely, please contact us, and enter your request for cancellation, but please note that we may retain certain information as required by law or for legitimate business purposes. For example, any reviews, forum postings and similar materials posted by you may continue to be publicly available on the Gun.Rodeo Service in association with your account name even after your Gun.Rodeo account is cancelled. We may also retain cached or archived copies of information about you for a certain period of time.
11. Location Information. When you first download or launch any of our mobile applications that collect location information or first use any features that use location information, you will be asked to consent to the application’s collection of this information. If you initially consent to our collection of location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. You may also stop our collection of location information by following the standard uninstall process to remove all of our mobile applications from your device.
Even if you do not provide us with consent to collect precise location information from your mobile device or platform, we may use your IP address to infer an approximation of your location when using certain features of the Gun.Rodeo Services, such as the Gun.Rodeo payments solution.
12. Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not necessarily affect third party flash cookies used in connection with the Gun.Rodeo Service. To delete or disable flash cookies please visit www.adobe.com/products/flashplayer/security for more information. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Gun.Rodeo Service.
13. Promotional Communications. You may opt out of receiving promotional emails, text messages, and other communications from Gun.Rodeo by following the instructions in those emails, text messages or other communications or by logging on to your Gun.Rodeo account and going to Settings.
Questions and Comments.